Launching a new brand is zestful as well exciting. The excitement are comes from the promise of something new and fresh that could be widely successful, It will comes from your well fixed, comes out or new startup company- and the challenge are comes from to get it right the first time. A smart business branding is important to stand out from the today’s competition.
You would have to be distinct, otherwise you will get lost in the crowded companies. Its important that your brand is right, from the beginning, particularly when you think that you can rebrand it again in the future, but its costs far more in the run to rebrand it, if you do it badly the first time and that’s assuming you even get a second chance. What’s more, your brand needs to successful to hit the target a right customer and expert to grab an audience that will be benefit for your product or services.
Finally you need to convey your message to those of specific people. Who believe in you, that what you do and what you stand for.
5 Powerful Brand Building Strategies For Small Businesses
1. Have a professional Logo designed:
You have selected a niche, set up your website, and before you go to live get ready for the final touches on your website and spread the message which you like to spread the world. Now its time to reach on the top your website with a cool logo. Every website needs a logo, whether you are a small business blogger or hobbyist to give the knowledge other persons about the specific topic. Your logo isn’t just for your blog or for your website.
You will also use it on your social media pages- Facebook, Instagram, Twitter, Linkedin, etc. to help spread the message or word about your blog or your website.
When the people go to your site for first time, they all are need to remember you out of all the services in your niche. When you lose your customer once, there is no very few or far chance to come back even you have a logo or not that will help them do so.
Additionally, having a logo will help you
a) Make a great first impression: if your logo is well designed, it will increase your readers or customer interest and encourage them to check out your site.
b) Position yourself as an authority : A logo that tells to your customer and reader that your website is professional and you are deserving to write about the subject.
c) Build Brand Logo : A logo will help you stand out in your niche and build respect amongst your readers.
d) Create a Brand Identity : Your logo is the base of your brand, and it will help you to create a strong bond between you and your audience.
5 Easy Steps For Designing A Logo
a) Think about your audience.
It is the most important process of your entire logo design. Because the following steps will report the rest of your decision.
Whatever you are, A personal finance blogger, fashion, travel, the logo which you designed needs to reasonate with your specific audience for it to be effective.
Firstly think your subject matter, and then think about who’s your ideal for this topic. What kind of people who attract to your blog or content? Who is that? Which you are expect to reach. Try to write down something that was your target, to reach your audience in which their demographics and hobbies are including.
Why is this relevant? Well, all logo that use thick fonts and multiple bright colours would not be suitable for a website or for a blog about depression- just like you write a healthy life blog, a logo with minimalist style and black as primary colour are not suitable for this type of blog.
Make sure about that you have a good idea of the people that your blog is meant to charm moving on to step 2.
b) Choose a Colour palette.
Choose that colour for your logo should be relevant with supplementary to the colour scheme of your website or a blog. If you don’t choose a theme for your website, you can’t build your logo for your website. Firstly you chosen the theme for website then according to theme you will choose the colour for logo.
Its important to know that the colour you will chosen for the logo are set of emotional to your audience. Each colour has its own personality, and this colour is success to influences the people subconsciously feel or think about something specific. For example- the red colour inspire energy and passion, while the blue colour inspire faithfulness, power and trust. Before choose your colour palette research on colour psychology.
c) Pick the right font.
If you decide to go with the wordmark logo for your website. This is like the bread and butter for your website. Your font is main view element, so you want to choose the best font that express the personality of your website and brand.
d) Make a few versions.
At this point, now you will decide on the individual elements of your design. Its time to test several looping of your logo and decide which one look best on your website. Play with the combination of colours which suits together or the font which related with the same font family.
e) Choose a logo design tool
If you have an idea that how your logo will shape, now its time to create the design of logo. If you want to go the DIY path, you can use design tools for logo like online Photoshop or software- that based on the logo makers app, if you need to design, which suits on running time.
2. Understand, who your customer is:
Rule one: you can build a business on the basis of great customer service.
Rule second: There are only one way to do the great customer service is to behave differently with the different customer.
For business enterprises to be gainful. We need to churn the products and services that will be like by the customers. Its extremely difficult to getting set the solid insights on the customer mind. But it is possible to take the benefit by the implementing the right processes and focusing on the key data points. A person in a business enterprise who’s tasked with a line customer care with business goals often send the history profile which a customer had purchased the product have profile information to get a clear picture with the customer mindset but with little success.
During a survey, it was found that there are 80% of the brands in the market do not have the sufficient data to launch an effective marketing campaign. Even though, it is very easy to get the information from the different sources, but its difficult to know for the customer. To increase the conversion rate, business enterprises need to have apparent understanding about who’s your customers and what drives them. If a business man decide to make an effort towards having a better understanding of their customers, then they are actually taking a jump towards making their company and brand better.
There are the few ways of getting to know your customers better:
- Hold an Event.
- Conduct Survey.
- Look Past The Purchase.
- Create a Customer Profile.
- Conduct Keyword Research.
3. Create a brand Slogan or tagline:
Its a full of challenging for many business man to create a good tagline or a slogan, because most of people do not see that, what the business man provide in their products or services is, and neglect what it offers and what’s the benefits of services which they provide. Your tagline or slogan needs to deliver the message what are you doing, what is your main motive. Which type of services you are provide. Like some larger and famous companies can get away with a clear tag line and it becomes an icon.
Although, maybe taglines are the undervalued and less used of personal and business blogs, yet they serve a huge function. Taglines are work like a lift for your brand and it helps to get know who are you.
Established your brand: Create a Slogan or Tagline ( Picture type )
Tagline checklist:
- It’s unique, honest and true to your Brand (all the time)
- It’s professional
- It’s yours (meeting you didn’t “borrow” it)
- Written for your target audience
- Contain 6 – 8 words
- Focus on your basic services or products
- Describes what sets you apart from your competition
- It’s not boring, or in bad style
4. Trademark your brand
It is well known that the protection of IPs is important for growing to all business. A company may have many intellective properties i.e. trademarks, copyrights, Trade Secrets, Patents etc. Its important to safe the IP’s at the right time to earn the maximum profits. This article discuss about the benefits of trademark registration that can help your brand become rich.
Learning the juristic of running a business means that to introduce yourself to lots of rules, practices, and terminology that can be somewhat dirty and confusing.
That’s why today, we are going to lightning on one juristic topic that affects many business owner: trademarks. What is a trademark, in which parts of your business you can trademark, and in which time you might consider registering a trademark to protect your business?
What is trademark?
A trademark is something that which helps consumers differ your business from the other companies. It can be a logo, slogan, and words etc.
There are some reason why a trademark registration is important for your business:
Trademark works like your PR:
Trademark is a face of company. It puts out your company in public. It becomes the brand’s recognizance. A company’s prestige, services/ products are define by its presence in the market. For example, in fashion industry, a brand name and trademark becomes boost for people to choose that brand over the others.
Helps you market your brand better
The consumer markets have gone universal, and hence the need to be unique and separate. The identity a brand gets through the trademark or its unique tradename design like the pepsi bottle and other companies creates an impact on the customer’s mind. It helps to rise the brand visibility.
Rights and legal protection
Registration gives you license, rights to sell the product, and make money out of the brand exclusively The rights to claim in fingers is the most important right of a registered trademark owner.
Increases credibility and trust among the consumers
Registration gives you the client an idea that the company is worried about the brand building and service authoritative, quality products.
5. Boost your brand
Does this sound is familiar? You have a set of new clients who wants to increase their brand awareness amongst consumers. They believing to reply the answer of this question: How can they do so?
What is Brand Awareness?
It is the way in which the customers remember and recognized your business. If you have the large amount of brand awareness, the more customers will be familiar with your messaging, logo, and products.
Why is Brand Awareness Important?
Awareness of brand is important because it helps to customers learn, remember and become comfortable with your brand and products. If you can build awareness about the brand among your target demographic, then you can help your brand becomes top position, when the customer are ready to research and make a purchase the products.
How To Build Online Brand Awareness
Here are many ways to build, create and installed brand awareness:
a) Develop a voice for your brand
According to Adweek, increase a brand voice can help your brand be gummy in the minds of the customers. The voice of your brand take on can be funny, emotional, as well smart, and sentimental- it just has to be true to the brand and the customer you serve. Having a unique tone makes brand unforgettable.
b) Take part in brand partnerships
If you think to increase your brand awareness, so it’s obvious the other are also think about the same, right? Combination of two another companies also build the trust level with their audiences. If the audience likes brand A, and brand A is partnership with brand B, and may be brand B is someone they should know about, too.
c) Give something away for free
Spreading the awareness for your brand is not time to asking the people to cough up cash. Instead of this giving them a taste of what you provide without any commitment of payment can help you build your brand and increase awareness. You offer the services, this could become in the form of a free trial. How can the other person truly know who are you, if they have not been able to try out your services? May be they know your name, but giving them reach- even limited reach- to your offering can depend that awareness.